Revenue Leakage Calculator

Calculate the cost of missed enquiries.

Estimate how much booked revenue, gross profit and client lifetime value may be leaking when calls, forms, SMS, chat or web enquiries are missed, delayed or poorly followed up.

Missed enquiriesCalls, forms, SMS and chat leads that do not receive timely follow-up.

Client value at riskSee the lifetime value behind each booking that never happens.

Recovery opportunityEstimate what better capture, routing and follow-up could recover.

Takes 2–3 minutes. Start with estimates, then validate with call logs, CRM outcomes and booking data.

CaptureRouteFollow upBookReport

Calculator inputs

Use current estimates first, then replace with real call, CRM, booking and marketing data.

Business profile

Preset

Business typeLocations

First booking value

Demand coming in

Enquiries

Inbound calls per week

Digital enquiries per week

New enquiry share55%Answered enquiry booking rate32%

Missed enquiries and follow-up

Leakage

Missed-call rate16%Equivalent to about 11 missed calls per week.Abandoned-call rate5%Callback success rate25%Average response delay

Client lifetime value

CLV

Estimated CLV per client$4,049

CLV multiplier16.2x

First booking$250

Repeat + add-on value$3,330

Gross profit per client$2,511

Repeat bookings/year

Repeat booking value

Client lifespan

months

Gross margin62%Annual product/add-on spend

Referral uplift6%