HostMetric helps solar retailers turn old enquiries, lost quotes, completed installs and customer records into new battery, hot water, EV charger and re-quote conversations — before spending more on new leads. We segment the database first, so your team knows who to contact, what to offer, who to suppress and where the next sales conversations are most likely to come from.
On the example database, that’s roughly $162k in estimated campaign potential from records you already paid to acquire. Move the slider to size it against yours.
Most solar retailers are sitting on years of paid-for acquisition: old enquiries, lost quotes, completed installs and proposal data. The problem is not always lead volume. It is knowing which records are ready for the next offer, which need nurturing, and which should not be touched at all.
The first output is not a blast list. It is a practical map of priority segments, next-best offers, suppression rules, message angles and estimated sales potential.
You keep using OpenSolar for design, quoting and proposals. HostMetric segments your customer, quote and proposal data into practical sales opportunities — then helps turn the right segments into approved outreach and follow-up.
Generic campaigns ask, “Who can we send this to?” Segmented reactivation asks, “Who is most likely to need this now?” Sending fewer, better-matched messages to the right parts of the database is what multiplies booked conversations — not blasting more records.
Choose a segment or adjust any planning assumption. The funnel, dossier, booked conversations and revenue model update instantly. Watch the × vs generic blast multiple change as the offer, timing and suppression logic become more relevant.
Export value has changed, the household already trusts the installer, and the product gap is obvious.
The multiplier isn’t abstract — it’s built one message at a time. A generic blast pushes the same offer at everyone; a context-matched message has a reason to exist, earns a reply, and becomes a booked conversation.
Fast to send, low relevance — a common way to waste paid-for database value.
Built around the customer’s history, product gap, timing and next step for sales.
A database-led campaign should not treat every record as a target. HostMetric can begin with a limited export or sample file, then build suppression rules before any outreach is approved.
You review the map, segments, messaging and suppression rules before anything is sent.
Poor-fit, risky, stale or inappropriate records are excluded before activation.
Begin with a CSV export, sample database or approved CRM view.
This sits alongside your OpenSolar quoting process, feeding better-fit conversations back into it.
Share a few details and HostMetric will recommend the best first step: a sample review, a database export or a campaign planning conversation.