Solar database reactivation for Australian solar retailers

HostMetric identifies which past leads, lost quotes and existing customers may now be ready for a battery, heat-pump hot water system, EV charger or updated solar quote.

Instead of sending another generic promotion, your team gets a clearer view of who to contact, what may be relevant and who should be left out.

Start with a sample exportNothing is sent without approvalWorks alongside OpenSolar
The opportunity already sitting in your business

Your old database is not one list. It may contain several new sales pipelines.

Solar retailers often spend heavily generating new leads while years of customer, enquiry and quote records remain largely untouched. Select a group below to see why it may now be relevant.

Select a customer group
Signal found in the records
Solar installed · no battery recorded

Past solar customers without batteries

Customers who installed solar several years ago may now have different energy use, electricity costs, battery choices or incentives to consider.

Possible next conversationBattery assessment
Customer historyLikely product fitTiming signalConsent check
HostMetric also separates these opportunities from duplicates, unsuitable records, consent risks and customers who should not be contacted.
Why relevance matters

The same customer. A better reason to reply.

The difference is not simply better copy. It is having a recognisable reason for this particular business to contact this particular customer.

Compare the approach
Customer conversation
6.6 kW solar install · 2019Solar installed · no battery recorded
What HostMetric does

Turn a mixed solar database into a practical sales plan.

You provide an approved sample, export or database view. HostMetric identifies the strongest potential opportunities and the most appropriate next step for each group.

Choose a step
01

Begin with data you approve

Start with a CSV, CRM export, OpenSolar export or limited sample. A deeper system connection is not required for the initial review.

Approved sample received
1Past customersReady
2Completed installsReady
3Old enquiriesReady
4Lost proposalsReady
What you receive

A clear plan for the database—not another vague marketing report.

01Who may be worth contacting?

A prioritised view of the strongest customer and enquiry groups, with the signals that make them relevant.

02What should you offer?

A recommended product or next conversation for each group—plus records that should be nurtured or left alone.

03How should you approach them?

Message direction, exclusions, follow-up steps and a practical route from customer reply to sales action.

Optional planning tool

Estimate what a focused reactivation campaign could uncover.

Use the model to explore how database size and campaign assumptions may affect potential sales conversations. These are illustrative planning figures—not forecasts or guarantees.

Which opportunity would you investigate first?

Actual outcomes depend on data quality, permission to contact, offer fit, timing, market conditions and sales follow-up.

Data, consent and customer trust

Find the opportunity without treating every record as a target.

The purpose of the review is to make outreach more selective and defensible—not to manufacture a reason to contact the entire database.

01Start with limited data
02Review every proposed group
03Exclude unsuitable contacts
04Approve activation separately

No. The initial review can begin with a limited sample or approved export. The first objective is to establish whether the available records can support a worthwhile campaign.

No. Your team reviews the proposed groups, message direction and exclusions before anything is launched. Data analysis and campaign activation are separate decisions.

Duplicates, poor-fit records, consent risks and inappropriate contacts can be excluded before activation. A strong reactivation plan is partly defined by who it does not contact.

No. HostMetric works alongside your existing quoting and customer systems. The objective is to identify and route better sales opportunities—not replace the systems your team already uses.

That is common. The initial work assesses what is usable, what is missing and whether there is enough context to create relevant customer groups and sensible exclusions.

Likely worth exploring

This may suit your business if you have:

  • Several years of past solar customers
  • Old enquiries or unsuccessful quotes
  • Records spread across OpenSolar, a CRM or spreadsheets
  • New products to offer existing customers
  • No clear method for deciding who to contact first
Probably not the first priority

This may not be the right starting point if:

  • You have very few historical records
  • You cannot establish an appropriate basis for contact
  • Your records contain almost no useful context
  • You only want an immediate database-wide promotion
Start with an initial review

Find out what may already be sitting in your solar database.

Tell us what records you have and what you are trying to achieve. HostMetric will recommend the most practical first step—a limited sample review, an approved export or a short planning conversation.

No campaign commitment
No automatic customer contact
No system connection required to begin

No campaign will be launched without separate review and approval.

Your next sale may already be in the database.Start with a limited review.
Review my database