Estimate the annual revenue lost when calls go unanswered, online enquiries wait too long or follow-up stops before the customer books.
You may not need more leads. You may need to lose fewer of the people who are already trying to contact you.
The customer was interested. The process failed after they made contact.
Revenue leakage happens between the enquiry and the booking. It is easy to miss because no single failure looks dramatic—but the annual total can be commercially significant.
Calls go unanswered
Customers call while staff are busy, after hours or away from the phone.
Online enquiries wait
Forms, chat messages and SMS enquiries sit without a clear owner.
Follow-up stops too soon
One callback is attempted, no outcome is recorded and the lead disappears.
Results stay disconnected
Marketing reports show leads, but not which enquiries became bookings or revenue.
Estimate the gap without completing a commercial modelling exercise.
Start with the figures you know. The calculator uses clearly labelled assumptions for anything you are unsure about, and advanced inputs stay optional.
How much demand comes in?
Use an average week. Rough figures are enough to establish the scale.
Your estimate will appear here.
Complete the three short calculator steps to reveal one primary result, a diagnosis and the first recovery priorities.
Go to calculator ↑Recover more of the demand you are already paying to create.
The strongest recovery plan is not another broad marketing strategy. It connects every enquiry with an owner, a next action and a final commercial outcome.
Capture every enquiry
Bring calls, forms, SMS and chat into one visible pipeline.
- Source
- Owner
- Response status
- Next action
- Final outcome
Make follow-up automatic
Create response and callback rules that do not depend on memory.
- Immediate acknowledgement
- Callback tasks
- Retry rules
- Escalation
- Outcome required
Connect enquiries with bookings
Track the journey from lead source to conversation, booking and revenue.
- Lead quality
- Response speed
- Staff availability
- Sales conversion
- Revenue by source
Estimate the value of improving the process.
Only use ROI after entering a realistic recovery improvement and implementation cost. Until then, the page keeps the focus on the operational gap.
Replace the assumptions with your real enquiry data.
The calculator provides a useful starting point. A Revenue Leakage Review compares it with actual call, CRM, booking and follow-up records.
See the channels, locations and stages with the largest gaps.
Connect missed and delayed enquiries with booking value and gross profit.
Prioritise the changes most likely to improve capture, response and follow-up.
Clear limits. No hidden activation.
Start with reports, exports or a limited sample. No customer communication or system change is made without separate approval.
No. It is a directional commercial model based on the figures and assumptions entered. Its purpose is to reveal the possible scale of missed, delayed and poorly followed-up enquiries—not predict a guaranteed outcome.
Useful sources may include call logs, CRM records, website-form submissions, chat records, booking outcomes and marketing-source data. An initial review can begin with exports or a limited sample.
Not necessarily. A first review can often begin with reports or exported data. Any deeper access would be discussed and approved separately.
Not as part of the review. No customer communication, automation or workflow change is launched without a separate scope, review and approval.
Before buying more leads, find out what is happening to the ones you already have.
Use your actual enquiry data to identify missed calls, slow responses, incomplete follow-up and invisible booking losses.