Solar CRM audit · HubSpot + OpenSolar

HostMetric audits how leads, proposals and follow-up move between HubSpot, OpenSolar and your sales team.

We identify where opportunities are being missed, why reporting cannot be trusted and what should be fixed before you spend more on leads or automation.

Commercially prioritisedFixed-scope review
Does this sound familiar?

Your CRM contains plenty of activity—but you still cannot see which opportunities need action.

The problem is rarely that your team is doing nothing. It is that HubSpot, OpenSolar and the sales process do not agree on what happened or what should happen next.

01

Salespeople rely on memory or personal task lists to follow up leads.

02

Proposals are sent through OpenSolar, but HubSpot does not clearly show what happened next.

03

Marketing reports disagree with what the sales team believes actually converted.

04

Old quotes and customers exist, but no one trusts the data enough to contact them.

05

New forms, campaigns and fields keep being added without a consistent structure.

06

You want to add AI or SMS, but the underlying CRM logic is not ready.

These are not CRM housekeeping issues. They make paid leads harder to convert and sales performance harder to manage.
Where opportunities disappear

Most solar CRM leakage happens at one of three points.

Choose the stage that feels most familiar. The audit traces the data, ownership and follow-up rules around that part of the journey.

Select a stage
Typical break in the journey
Owner missing · next action unclear

Paid leads enter HubSpot without a clear next action.

A lead may exist without reliable product interest, source, ownership or qualification. Salespeople work the most visible enquiries while quieter—but potentially qualified—leads go cold.

The audit checksLead source, assignment, qualification, contactability and follow-up ownership.
Commercial outcomeA clearer view of which new enquiries require action and who is responsible.
The HubSpot–OpenSolar handoff

OpenSolar runs the quote. HubSpot should make sure it receives follow-up.

Your team should not have to manually piece together what happened across two systems. Select a stage to see the minimum commercial signal each step should create.

01HubSpot

Enquiry captured

HubSpot records where the lead came from, what they are interested in and who owns the next action.

Commercial event map
Current stageEnquiry captured
When this happenscreate a clear next action
OwnerTimestampOutcomeNext step
The audit defines what each system needs to know, when it needs to know it and what action should follow.
One common source of bad reporting

A sales pipeline should show progress toward revenue—not every activity around it.

When statuses, reminders, project events and lost reasons are mixed together, pipeline reports stop reflecting genuine commercial progress.

01
No answer

This describes contactability. It does not mean the opportunity progressed.

Lead status
02
Proposal sent

This can mark an objective commercial milestone and trigger follow-up.

Deal stage
03
Went with competitor

This explains why the opportunity was lost. It should not remain an active stage.

Lost reason
The audit scope

We review the parts of HubSpot that determine whether leads become visible, actionable opportunities.

Every issue is ranked by commercial impact—not by how cosmetically untidy the CRM looks.

Audit principleFind the smallest set of changes that will make the greatest commercial difference.

We review forms, campaign sources, referral channels, imported records and field mapping.

We are looking forLeads entering HubSpot without a reliable source, product interest, owner or qualification path.

We review deal creation, stage definitions, lead statuses, tasks, lost reasons and ownership rules.

We are looking forPipelines that store activity rather than showing genuine movement toward a sale.

We map what HubSpot should know when designs and proposals are created, sent, stalled, accepted or lost.

We are looking forHigh-intent proposal activity that disappears from the sales follow-up process.

We review quote outcomes, installation history, product ownership, contactability and consent signals.

We are looking forPast customers and enquiries that may have value but cannot currently be segmented with confidence.

We assess whether current fields, workflows and reporting can safely support AI, SMS, alerts and automated follow-up.

We are looking forAutomation that may act on incomplete, duplicated or misleading CRM data.
What you receive

Not another CRM report. A clear order of operations.

You will know what is broken, why it matters and what should be fixed first. Choose a deliverable to preview the practical output.

Select a deliverable
Audit deliverable preview
HostMetric · Solar CRM audit

Revenue-leak summary

A concise executive view of where HubSpot is losing visibility across new leads, active quotes and historical opportunities.

1Highest-value leaksIncluded
2Commercial impactIncluded
3Immediate decisionsIncluded
Optional 60-second check

Can your current setup answer four basic commercial questions?

The diagnostic is indicative only. It does not replace reviewing your actual HubSpot structure and OpenSolar handoff.

Built from real CRM remediation work

Complex CRM data is only useful when it tells the sales team what to do next.

HostMetric’s methodology was developed through complex HubSpot remediation where the issue was not a lack of data. It was that the data could not reliably explain what happened to each opportunity.

143,000+Contacts reviewed
224Forms mapped
44,000+Submissions analysed
What happens next

Find the leak before deciding what to automate.

The purpose is not to redesign everything. It is to identify the smallest set of changes that creates reliable visibility and follow-up.

01

Audit

Identify where lead, quote and customer visibility breaks down.

02

Prioritise

Rank each problem by commercial impact, dependency and difficulty.

03

Improve

Correct the foundations required for reporting, follow-up and automation.

Request an audit review

Before you buy more leads, find out what happened to the ones you already paid for.

We will first review your current setup and confirm whether the audit is a suitable fit. No HubSpot access is required for the initial discussion.

No generic CRM teardown
No system access required to start
Commercial priorities first

We will assess whether your current setup can reliably support solar lead follow-up, proposal visibility, reporting, reactivation and automation.

Find the revenue leak before adding more leads.Start with an audit-fit review.
Request an audit
Solar CRM audit · HubSpot + OpenSolar

HostMetric audits how leads, proposals and follow-up move between HubSpot, OpenSolar and your sales team.

We identify where opportunities are being missed, why reporting cannot be trusted and what should be fixed before you spend more on leads or automation.

Commercially prioritisedFixed-scope review
Does this sound familiar?

Your CRM contains plenty of activity—but you still cannot see which opportunities need action.

The problem is rarely that your team is doing nothing. It is that HubSpot, OpenSolar and the sales process do not agree on what happened or what should happen next.

01

Salespeople rely on memory or personal task lists to follow up leads.

02

Proposals are sent through OpenSolar, but HubSpot does not clearly show what happened next.

03

Marketing reports disagree with what the sales team believes actually converted.

04

Old quotes and customers exist, but no one trusts the data enough to contact them.

05

New forms, campaigns and fields keep being added without a consistent structure.

06

You want to add AI or SMS, but the underlying CRM logic is not ready.

These are not CRM housekeeping issues. They make paid leads harder to convert and sales performance harder to manage.
Where opportunities disappear

Most solar CRM leakage happens at one of three points.

Choose the stage that feels most familiar. The audit traces the data, ownership and follow-up rules around that part of the journey.

Select a stage
Typical break in the journey
Owner missing · next action unclear

Paid leads enter HubSpot without a clear next action.

A lead may exist without reliable product interest, source, ownership or qualification. Salespeople work the most visible enquiries while quieter—but potentially qualified—leads go cold.

The audit checksLead source, assignment, qualification, contactability and follow-up ownership.
Commercial outcomeA clearer view of which new enquiries require action and who is responsible.
The HubSpot–OpenSolar handoff

OpenSolar runs the quote. HubSpot should make sure it receives follow-up.

Your team should not have to manually piece together what happened across two systems. Select a stage to see the minimum commercial signal each step should create.

01HubSpot

Enquiry captured

HubSpot records where the lead came from, what they are interested in and who owns the next action.

Commercial event map
Current stageEnquiry captured
When this happenscreate a clear next action
OwnerTimestampOutcomeNext step
The audit defines what each system needs to know, when it needs to know it and what action should follow.
One common source of bad reporting

A sales pipeline should show progress toward revenue—not every activity around it.

When statuses, reminders, project events and lost reasons are mixed together, pipeline reports stop reflecting genuine commercial progress.

01
No answer

This describes contactability. It does not mean the opportunity progressed.

Lead status
02
Proposal sent

This can mark an objective commercial milestone and trigger follow-up.

Deal stage
03
Went with competitor

This explains why the opportunity was lost. It should not remain an active stage.

Lost reason
The audit scope

We review the parts of HubSpot that determine whether leads become visible, actionable opportunities.

Every issue is ranked by commercial impact—not by how cosmetically untidy the CRM looks.

Audit principleFind the smallest set of changes that will make the greatest commercial difference.

We review forms, campaign sources, referral channels, imported records and field mapping.

We are looking forLeads entering HubSpot without a reliable source, product interest, owner or qualification path.

We review deal creation, stage definitions, lead statuses, tasks, lost reasons and ownership rules.

We are looking forPipelines that store activity rather than showing genuine movement toward a sale.

We map what HubSpot should know when designs and proposals are created, sent, stalled, accepted or lost.

We are looking forHigh-intent proposal activity that disappears from the sales follow-up process.

We review quote outcomes, installation history, product ownership, contactability and consent signals.

We are looking forPast customers and enquiries that may have value but cannot currently be segmented with confidence.

We assess whether current fields, workflows and reporting can safely support AI, SMS, alerts and automated follow-up.

We are looking forAutomation that may act on incomplete, duplicated or misleading CRM data.
What you receive

Not another CRM report. A clear order of operations.

You will know what is broken, why it matters and what should be fixed first. Choose a deliverable to preview the practical output.

Select a deliverable
Audit deliverable preview
HostMetric · Solar CRM audit

Revenue-leak summary

A concise executive view of where HubSpot is losing visibility across new leads, active quotes and historical opportunities.

1Highest-value leaksIncluded
2Commercial impactIncluded
3Immediate decisionsIncluded
Optional 60-second check

Can your current setup answer four basic commercial questions?

The diagnostic is indicative only. It does not replace reviewing your actual HubSpot structure and OpenSolar handoff.

Built from real CRM remediation work

Complex CRM data is only useful when it tells the sales team what to do next.

HostMetric’s methodology was developed through complex HubSpot remediation where the issue was not a lack of data. It was that the data could not reliably explain what happened to each opportunity.

143,000+Contacts reviewed
224Forms mapped
44,000+Submissions analysed
What happens next

Find the leak before deciding what to automate.

The purpose is not to redesign everything. It is to identify the smallest set of changes that creates reliable visibility and follow-up.

01

Audit

Identify where lead, quote and customer visibility breaks down.

02

Prioritise

Rank each problem by commercial impact, dependency and difficulty.

03

Improve

Correct the foundations required for reporting, follow-up and automation.

Request an audit review

Before you buy more leads, find out what happened to the ones you already paid for.

We will first review your current setup and confirm whether the audit is a suitable fit. No HubSpot access is required for the initial discussion.

No generic CRM teardown
No system access required to start
Commercial priorities first

We will assess whether your current setup can reliably support solar lead follow-up, proposal visibility, reporting, reactivation and automation.

Find the revenue leak before adding more leads.Start with an audit-fit review.
Request an audit